Innovative Retail Display Technology at BEDGEAR

Jeremy Fennema

Product Manager
Project Manager
CTO
As the Chief Technology Officer at BEDGEAR, I spearheaded a groundbreaking project from April 2017 to November 2018, aimed at revolutionizing the retail experience through the integration of innovative, interactive display technology. This initiative sought to seamlessly blend digital advancements with physical retail spaces, significantly enhancing customer engagement and education on BEDGEAR's products, especially during major industry events.
The strategy behind this project involved the orchestration of cutting-edge display solutions ranging from compact, Single-Board Computer (SBC)-powered units to all-encompassing, immersive experiences. Utilizing the latest in Internet of Things (IoT), sensor, and display technologies, these interactive installations were designed to offer personalized customer interactions. This approach not only showcased our products in an engaging manner but also elevated the educational aspect of the customer journey.
M3 Mattress Display Experience in prototype showroom
M3 Mattress Display Experience in prototype showroom
A pivotal aspect of this initiative was its global implementation across more than 200 BEDGEAR retail locations worldwide. This global rollout significantly boosted the brand's visibility and customer engagement metrics, redefining the standard for retail experiences within the industry. Further enhancing this project's success was the development of a robust remote management infrastructure for all IoT-based retail displays. This infrastructure enabled efficient, remote updates and maintenance, resulting in a 90% reduction in the need for on-site technical visits, which translated into considerable cost savings and increased operational efficiency.
The impact of this transformative project was profound, enhancing BEDGEAR's brand interaction and consumer engagement both at crucial market events and across our global retail locations. This reinforced BEDGEAR's standing as an innovation leader in the bedding industry. The introduction of significant operational efficiencies, particularly through the development of the remote management system for our retail displays, minimized our reliance on in-person technical support. Moreover, by incorporating dynamic and interactive elements into the retail environment, we crafted memorable shopping experiences that notably increased customer interest and sales.
This initiative underscored my commitment to leveraging technology to enhance the retail experience, showcasing my ability to lead complex, innovative projects that not only advance operational efficiency but also significantly contribute to the enhancement of the customer journey.
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