Carnage Instant Activeware Store

When I first chatted with the Carnage team, it was clear their website wasn’t doing their brand justice. Their gear is all about energy, edge, and high performance—but their site? It felt generic and slow, especially on mobile. Customers were getting lost trying to find their size, and cart drop-offs were way higher than they should’ve been. Carnage needed an online home that matched the attitude of their apparel: clean, bold, and built for action.

My Role & What I Did: I took the reins as lead designer and brought Carnage into Instant’s fast lane. Here’s how I tackled it:

Worked directly with the founders to understand what makes Carnage tick and how their users wanted to shop.

Completely overhauled the user journey, making sure it was super easy to explore styles, check sizes, and check out in just a few taps.

Built the site in Instant from scratch—think punchy landing pages, full-bleed product photos, juicy hover effects, and slick, animated sections that grab attention.

Integrated Shopify so customers could shop seamlessly without any clunky handoff between browsing and buying.

Created custom CMS collections in Instant, so the Carnage crew can add new drops or update content anytime—no coding dramas.

Mobile bounce rate dropped by 23% (huge win for on-the-go shoppers).

Sales conversions jumped by 17% in just over a month.

Session times shot up by 34%, meaning people actually wanted to stick around and explore.

Customers raved about how smooth and fast everything felt, especially on phones.

Instant for super-responsive pages.

Animated product previews to make gear look irresistible.

Custom breakpoints for a seamless vibe on every device.

Integrated with Shopify, so all inventory and orders stay in sync.

Micro-interactions everywhere—hover, tap, swipe—all keeping things energizing and playful.

“We honestly didn’t realize how much of a difference a sharp site could make. We’ve had compliments from athletes, coaches, and even first-time shoppers about how easy and exciting it feels to explore Carnage now. This new site totally embodies our brand.” — Joel Tillekeratne, Founder, Carnage

Final Thoughts: This project was all about channeling Carnage’s fearless spirit into every interaction, image, and scroll. Now, whether you’re a die-hard athlete or just need some killer activewear, Carnage feels as fierce online as it does on the field.

Ready to make your brand stand out just as boldly? Let’s chat.