Website in Webflow for a strategic creative consultant

This project is a transformation of a personal portfolio into a service-based website. BUSINESS is a multidisciplinary coach and creative strategist with a background in art direction, movement practices, and game creation. AUDIENCE is creative and wellness-oriented founders looking for a more intentional way to grow. CHALLENGES included balancing a service-focused structure with her unique creative voice.

I collaborated with the client on shaping the website concept, where she led the visual direction and I focused on structure, functionality, and user experience.

Drawing from my experience with service-based websites, I guided the overall page architecture to support clarity, flow, and conversion.

And after that built the website in Webflow.

Beyond design, I supported the broader setup of her online presence. This included:

organizing the project in Notion,

helping set up a funnel from freebie to subscription using Kit,

configuring a professional email,

implementing a cookie solution, Google Analytics, Google Search Console,

and providing training so she could confidently manage the website and its SEO.

A key part of the project was designing a dedicated section to introduce her freebie through a small interactive experience. I created a simple game-like flow where elements reveal progressively, guiding the user step by step.

After the initial launch, we continued developing the website and its supporting systems. With time I added:

a blog,

a dedicated page for her framework,

and pages highlighting her summit appearances,

also connected her lead funnels