SyncTeq / Visual Identity

SyncTeq, as the name implies, stands for synchronizing technology. It is a systems integration company specializing in IoT solutions, AI-powered automation, and KNX system implementation. As an emerging company, SyncTeq sought to establish a strong and lasting market presence by developing a distinctive visual identity. Moving away from the conventional tech aesthetic, the goal was to create a brand image that emphasizes differentiation and uniqueness in the industry. The design direction focused on creating a minimal yet impactful visual language that is original, versatile, and memorable across their niche, and built to amplify the company’s visibility and brand recognition. This approach resulted in a bold and flexible dynamic identity system, true to the innovative nature of SyncTeq. Unpublished work.