Newmoney / Logo Design

Newmoney is one of the leading websites in Greece for business and financial market news. In 2015, the company established a partnership with Bloomberg to enrich the news they provide. The website has a similar look and feel to Bloomberg throughout the entire identity, including the logotype. In that case, a redesign deemed necessary to establish some level of differentiation. However, Newmoney requested to maintain the style and typeface of the existing logotype. Also, the creation of a lettermark was essential to use in various applications. Following this request, the logotype went through some minor yet effective adjustments while maintaining its form. Thus, by implementing the minimum possible changes, Newmoney accomplished to renew its image without suppressing the style of the brand. Created as a designer at Cloudevo.