The company Pfif specializes in applying for grants on behalf of its clients. They've tasked me with redesigning their existing logo. The old logo lacked consistency; the wordmark and figurative mark didn't harmonize well.
Additionally, there were issues with the color scheme. I resolved the logo typographically, using the company's designated font. I adjusted the "&" and modified letter spacing. The unique aspect of this logo is that Pfif is part of the Visiativ conglomerate. Visiativ's logo features a cut within it and consists of two swirls. I incorporated this cut into the ampersand and added the ends of Visiativ's logo swirls.
visiativ logo
ampersand customization
This way, while the logo belongs to the Visiativ family, it stands independently and remains entirely original.
