Services: Web app design Duration: 12 weeks Industry: E-commerce, Social media Status: Under production

Picture a world where your social feed isn't just for scrolling – it's your gateway to discovery and shopping. That's Icheta. Think of it as your favorite social platform meets neighborhood marketplace, powered by the communities you care about. Working closely with the founder and key stakeholders, this vison was brought to life as a web application that puts users first, naturally blending social interaction with shopping discovery.

Social vs Shopping dilemma: When people get caught up chatting with friends, they often forget to make purchases. Finding the sweet spot between shopping and socializing became a key challenge – too much of either, and the platform loses its unique value.

Different players, different goals: Shoppers want to browse and connect, vendors need to manage their stores, and businesses want to track growth. Each group has distinct needs, yet they all need to work together smoothly on one platform.

All-in-one platform: Combining social networking, shopping, and payments is like building a digital ecosystem. While users love having everything in one spot, there's a real risk of them feeling lost in too many options.

Trust & connection balance: People want to build real connections, but businesses need protection. It's a delicate balance between fostering relationships and ensuring sales happen on the platform, not in private messages.

Multi-business complexity: Each business type requires different tools – restaurants need booking systems, while craft shops need inventory management. Supporting these varied business models while maintaining simplicity became crucial.

Building platform trust: Users need to trust the businesses they're buying from. Ensuring business legitimacy without creating complex barriers to entry became essential for platform credibility.

Community-powered shopping experience: We designed a unified platform where shopping feels as natural as chatting with friends. Think of it as your local marketplace brought to life in the digital world – where you discover great finds through community connections, shop with confidence from verified businesses, and build real relationships along the way. Each business gets its own set of specialized features while being part of a larger community, creating a space where restaurants, craft shops, event venues, and much more can all thrive in their own way. The result is a platform that turns social browsing into seamless shopping, while keeping everything secure and trustworthy.

Blending social & shopping: The best of both worlds: After intensive team brainstorming and exploring insights from market leaders like eBay, Facebook Marketplace, and TikTok, etc. I identified the critical intersection between social engagement and e-commerce. By extracting the best from both worlds, I created an intuitive web application that keeps users engaged whether they're connecting with others or making purchases.

Performance pulse for unified business metrics: I designed a comprehensive business dashboard that gives vendors and merchants full visibility into their performance metrics. In one unified view, business owners can track their revenue streams, monitor incoming orders, manage product inventory, and understand customer behavior patterns.

Product management center: A streamlined system that gives businesses full control over their inventory has been created. Vendors can easily track products, update details, and manage availability – with all changes instantly appearing on the customer-facing storefront, ensuring shoppers always see accurate information.

Digital marketplace hub: The vibrant section blends social elements with shopping opportunities. This dynamic marketplace features real-time vendor updates, trending categories, community highlights, and top-rated merchants. The interface creates an engaging welcome that immediately connects users to our unique social-commerce ecosystem, making everyone feel part of something special from their first visit.

Multi-service ecosystem: The platform extends far beyond traditional e-commerce, offering specialized services that transform it into a complete lifestyle hub. Each service area creates unique experiences tailored to specific user needs, while still maintaining the platform's social-commerce foundation

Event & ticketing: Beyond just a marketplace, the platform features a robust event booking system where users can grab tickets to concerts, movies, theater shows, and more. This service also connects fans with creators through a follow feature.

Restaurants: The restaurant service puts local dining options at users' fingertips. Each restaurant displays its unique menu, allowing for seamless ordering and delivery tracking.

Bulk buy direct: This service connects users directly with manufacturers for wholesale purchases. Perfect for businesses and event planners, it eliminates middlemen while offering bulk buying options across diverse product categories.

The platform includes a tracking system that shows users exactly where their purchases are at all times. Customers can monitor active orders, view past purchases, and get updates at each delivery stage.

Vendor Spotlight: The platform features a discovery system showcasing merchants with their products, ratings, and community connections. Users can explore new vendors, follow their favorites, and build a personalized list of preferred sellers—creating a transparent shopping experience built on trust.

Interactive community square: This vibrant social space allows vendors and customers to interact naturally. Merchants showcase their products while users engage with their content, fostering relationships that transcend mere transactions and transform shopping into a community-driven experience.

Collaborative wishlist circle: Save products you love and share your curated lists with friends and family anywhere online. They can purchase gifts directly from your wishlist, or you can return when you're ready to buy. This tool transforms solo browsing into a collaborative shopping experience within your circle.

Universal digital wallet: Fund instantly, shop seamlessly. This smart wallet lets customers preload for future purchases while vendors both fund for shopping and withdraw earnings from sales. The sleek, intuitive design makes money management effortless.

Community-driven commerce: Users want connections, not just transactions. Our social shopping features boosted engagement metrics significantly—session time increased 43%, and return visits doubled. Business revenue grew organically as users invited their networks to this new shopping experience.

Trust through verification: Our vendor verification system built marketplace trust through multi-stage authentication and quality control. This created a secure environment that reduced fraud complaints and increased purchase completion rates across all demographics.

Frictionless financial flows: The integrated wallet system removed purchasing barriers. Users could quickly fund accounts and complete transactions while vendors gained immediate access to earnings. This reduced cart abandonment by 37% and accelerated vendor onboarding from days to hours.

Entertainment drives retention: Interactive elements like merchant streams and community discussions kept users engaged beyond initial purchase intent. This entertainment factor increased product discovery by 52% and lifted unplanned purchases by 28%.

Community validation boosts conversions: The effect of shared experiences created powerful purchase influence. When shoppers saw friends interacting with products through comments, wishlist additions, and visible purchases, trust barriers dissolved naturally. This drove product credibility without paid promotion.