Redesigning Agrorite — Where Agriculture Meets Trust and Tech
🌾 What This Project Was About
Agrorite isn’t just another agro brand — they connect smallholder farmers in Nigeria with global opportunities. My job? I redesigned their website to tell that story better. It had to look sharp, feel trustworthy, and most importantly, connect with both local farmers and international buyers.
😵💫 The Problem
Their old website wasn’t doing justice to the impact they were making. It felt a bit outdated, lacked visual clarity, and didn’t showcase their social proof or mission clearly. There was a powerful story underneath, but the design wasn’t telling it.
💡 My Role in the Redesign
I led the UI/UX design for the full website refresh.
Here’s what I tackled:
Reworked the layout to improve structure and flow
Designed clearer calls-to-action to guide users
Highlighted success stories and global partnerships
Used visuals and icons that made the site feel human and locally rooted
🛠️ How I Made It Work
Researched agro platforms and sustainability-driven websites
Created a layout that balances mission, products, and people
Built a modular design that scales well across devices
Integrated testimonials, brand logos, and data points to build trust
Focused on simplicity — from navigation to messaging
✨ What I’m Proud Of
A clean hero section that instantly communicates what Agrorite does
Strong social proof (real farmers, happy partners, recognized brands)
A story-driven approach that shows impact, not just features
A responsive experience that works across mobile and desktop
🌍 The Bigger Picture
Agrorite is about more than crops, it’s about people, progress, and sustainability. The redesign helped position them as a modern agro-tech brand with global relevance, while staying true to their roots.
🧰 Tools Used
Figma (UI Design), Notion (planning), Google Docs (for content mapping)