Agrorite farming website redesign

Fadeni Michael

Fadeni Michael

📌 Project Title

Redesigning Agrorite — Where Agriculture Meets Trust and Tech

🌾 What This Project Was About

Agrorite isn’t just another agro brand — they connect smallholder farmers in Nigeria with global opportunities. My job? I redesigned their website to tell that story better. It had to look sharp, feel trustworthy, and most importantly, connect with both local farmers and international buyers.

😵‍💫 The Problem

Their old website wasn’t doing justice to the impact they were making. It felt a bit outdated, lacked visual clarity, and didn’t showcase their social proof or mission clearly. There was a powerful story underneath, but the design wasn’t telling it.

💡 My Role in the Redesign

I led the UI/UX design for the full website refresh. Here’s what I tackled:
Reworked the layout to improve structure and flow
Designed clearer calls-to-action to guide users
Highlighted success stories and global partnerships
Used visuals and icons that made the site feel human and locally rooted

🛠️ How I Made It Work

Researched agro platforms and sustainability-driven websites
Created a layout that balances mission, products, and people
Built a modular design that scales well across devices
Integrated testimonials, brand logos, and data points to build trust
Focused on simplicity — from navigation to messaging

What I’m Proud Of

A clean hero section that instantly communicates what Agrorite does
Strong social proof (real farmers, happy partners, recognized brands)
A story-driven approach that shows impact, not just features
A responsive experience that works across mobile and desktop

🌍 The Bigger Picture

Agrorite is about more than crops, it’s about people, progress, and sustainability. The redesign helped position them as a modern agro-tech brand with global relevance, while staying true to their roots.

🧰 Tools Used

Figma (UI Design), Notion (planning), Google Docs (for content mapping)
Landing page
Landing page

🔗 Check It Out

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Posted Apr 30, 2025

Redesigned Agrorite's website to enhance storytelling and trust.

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Timeline

Sep 22, 2023 - Sep 26, 2023

Clients

Agrorite