Designing a Health Tech Landing Page That Feels Like a Warm Hug
🧠 What This Project Was About
This wasn’t just another landing page. It was a chance to reimagine how people feel when they land on a health tech website. No cold blue screens or complicated jargon — just clarity, calm, and a sense of “you’re in safe hands.”
🎯 The Challenge
Healthcare products require a high level of user trust, and most landing pages in this niche tend to be text-heavy and hard to navigate. The challenge was to create a modern, approachable, and easy-to-navigate experience that speaks directly to users’ concerns while maintaining a professional look.
💼 My Role
I handled the entire UI/UX design process from start to finish. Think of me as the architect, the interior decorator, and the vibe curator. I worked on:
Structuring the layout so it flows naturally
Choosing colors and images that feel clean but not clinical
Writing friendly copy blocks that speak like a human
🔍 MyProcess
Started by checking out what not to do (aka overwhelming, corporate-heavy health sites)
Sketched some low-key wireframes over coffee
Jumped into Figma to build a soft, simple, scrollable experience
Focused on real-user needs: trust, ease, and clear actions
Added sections like testimonials and FAQs to reduce doubt
🌟 What I’m Proud Of
A hero section that gets straight to the point
Calming color palette and thoughtful spacing
Bite-sized sections like “How It Works” and “Why Choose Us”
A mobile-friendly layout that feels good in your hands
📈 The Impact
It’s already helped spark conversations and interest. More importantly, it shows how design can make something as serious as healthcare feel a little more human.