BC River Outfitters Association (BCROA) - Website Copy.
Marissa Duncan
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Posted Sep 29, 2022
Educational long and short form copy for an outdoor adventure company.
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Educating The Adventurous
The BC River Outfitters Association's (BCROA) new website called for all of their existing copy to be carefully combed through and refreshed. I considered the significant amount of copy that was already written and decided to pull the most useful information for use on the new site. One of the BCROA's goals for their new site was to create concise and easy to follow copy that could educate readers on river rafting.
The web design company I worked with, Revy Web Design, gave me creative discretion on how much to write for each page. I was trusted to complete copy for the home page, educational section (including experiences and safety), and about page.
This project challenged me to only keep the most important and useful copy. In the end, we were able to create a site with easy navigation and clear reading.