uBuyFirst Website Redesign for B2B Buyers
Overview Of Previous Design, Home page, About Us, Feature and Subscription plan Page
Repositioning uBuyFirst: From Tool to Trusted Platform for Professional eBay BuyersThe Client
uBuyFirst is a lightning-fast sourcing platform built specifically for high-volume eBay arbitrage buyers. It streamlines everything from real-time item search to smart listing reviews, allowing users to make split-second, data-backed buying decisions.
Originally crafted for solo resellers, uBuyFirst is now expanding its focus to businesses, distributors, and professional buyers—and it needed a website that could reflect that evolution.
The Challenge
With uBuyFirst going public, the website had to do more than just explain what the tool does. It needed to:
📈 Reposition the brand: From a niche utility for individuals to a powerful business platform
⚡️ Communicate speed and data-driven performance
🧰 Showcase customization features for a wide range of user needs
🎯 Speak to industry professionals in a clean, confident, and minimalistic way
Visually, the challenge was working with a bold color palette (red and white) without overwhelming the design. The goal? A modern, minimalistic interface that still captured the urgency and power of the product.
Overview of Home Page - New Design
My Role
As the UI/UX Designer, I led the website redesign effort from discovery through high-fidelity design:
Research & Synthesis: Collected client input and inspiration from Relume and Lovable, identifying key ideas to carry forward and gaps to improve
Low to High Fidelity Design: Translated concepts into clean wireframes and high-fidelity mockups while staying consistent with uBuyFirst’s visual identity
Refined Visual Direction: Balanced the strong red-and-white brand colors with a minimal aesthetic for a professional look
Messaging Update: Helped shift the voice and messaging to speak to B2B buyers, emphasizing speed, data, and business-grade features
Overview of Feature Page - New Design
The Process
1. Discovery & Alignment
The client had several design mockups and rough drafts across platforms like Relume and Lovable. I reviewed all inputs and conducted a mini brand audit to distill:
The core product value: Speed, customizability, and data-driven decisions
Target audience shift: From solo hustlers to professional resellers and business buyers
2. Wireframing & Prototyping
I created low-fidelity layouts for:
Hero sections that immediately communicate product strength
Clear feature breakdowns showcasing real-time search, rule-based automation, and custom review filters
Social proof and user types (solopreneurs, distributors, e-commerce sellers)
These wireframes focused on structure, flow, and scannability—especially for users short on time.
3. Visual Design
This was a balancing act. The red + white combo is bold—and can be visually intense if overused. I used:
Generous whitespace to maintain clarity
Subtle grays and neutrals to balance the palette
Simple iconography and clean UI elements to keep things minimal, not overwhelming
The new site feels modern and powerful, without losing its core: speed and precision.
4. Refinement & Handoff
After internal review, I iterated based on client feedback to refine key areas like:
Language clarity around customization
Icon + visual usage to represent data flows and speed
Responsive layout optimization for different screen sizes
Overview of About Us Page - New Design
Outcome
✅ Brand Repositioning Achieved: The new website positions uBuyFirst as a robust business-grade tool for serious buyers—not just a side-hustle utility.
✅ Stronger Messaging: The redesign clearly communicates the platform’s key differentiators—speed, automation, customization, and eBay-specific intelligence.
✅ Professional Aesthetic: The visual language aligns with modern B2B standards while still reflecting the fast-paced world of eBay flipping.
✅ Client-Approved Redesign: The final version felt aligned with the team’s goals and gave uBuyFirst a website ready for its next growth phase.
"This new version finally speaks to the audience we're trying to reach—and feels a hundred times more credible."
— uBuyFirst Team
Reflection
Designing for a niche product going mainstream is all about reframing, not reinventing. With uBuyFirst, it wasn’t just about new visuals—it was about telling the right story to the right people.
The result? A website that feels fast, focused, and built for business—just like the product it represents.
Overview of Subscription plan Page - New Design
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What the client had to say
Henry was great to work with! Superior work ethic, attention to request asked, fast turn around times and great implementation of our objectives. It's great to work with people who "want to work" these days.
Dustin Jones, uBuyFirst
Apr 22, 2025, Client
Posted Apr 24, 2025
Redesigned uBuyFirst to reposition it as a pro-grade tool for business buyers on eBay—focusing on speed, data, and customization in a clean, modern UI.
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Timeline
Apr 6, 2025 - Apr 22, 2025
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