Introducing "Pliability®," the dynamic new brand from ROMWOOD, aimed at elevating the mobility of athletes and exercise enthusiasts. Pliability® offers a comprehensive library of instructional videos, meticulously crafted to guide users in optimizing their stretching routines.

Even while working on more features, I would like to highlight 3: Mobility Journey, For You (new session), and Post-Routine. Check below what they are and the results obtained post-design deliverable and launch.

Summary Mobility Journey is a proposal to enhance the discovery of product features for users.

Increase conversion

increase retention

Decrease trial version cancellations

Trial to paid conversions: 12% increase (45.8% -> 51.3%)

D1: 18% increase (49% -> 58%)

D2: 23% increase (42% -> 52%)

D7: 7% increase (76% -> 82%)

D14: 37% increase (37% -> 51%)

D21: 83% increase (26% -> 48%)

D27: 51% increase (21% -> 31%)\\

Trial Canceled: 44% decrease (3.15% -> 1.8%)

‍Subscription Canceled: 25% decrease (5.57% -> 4.14%)

Post-routine is an engagement feature where users provide feedback on the routines they completed and can also share their results and performances along with famous quotes on their social networks.‍

17% of users who accessed shared on their networks

45.5% shared on Instagram

74.3% chose to share their performances

29% provided routine feedback

84.6% gave positive feedback on the routines

"For You" was designed for those users who skipped the set up the onboarding flow in order to have custom and dedicated exercises based on their needs.‍

• Make the user complete their profile

• Colete more data

• improve the experience

• Present personalized exercises and routines

• Increase retention

• Trial-to-paid: improved by 4%, from 38.1% to 39.6%

• Open video from Path: improved by 17%, from 14.3% to 16.7%

• Open Path: improved by 15%, from 8.14% to 9.36%

• Content Started: improved by 3%, from 70.8% to 72.9%

• Content Completed: improved by 2%, from 54.3% to 55.3%