Husqvarna Automowers Microsite + Omnichannel Launch
Sean Purdy
Project: Husqvarna Automowers Microsite + Omnichannel Launch for Balmer
Client: Balmer (in partnership with Husqvarna)
Timeline: 2-month setup, 3-month live campaign
Platform: Shopify + Meta + Google Ads
Overview:
Balmer was entering peak season for one of their hero products, the Husqvarna Automower. With Husqvarna allocating ad spend to support dealers, we developed a fast-turnaround, high-impact campaign to maximise visibility and drive qualified leads.
My Role:
Led strategy, planning & copy for a fully integrated omnichannel campaign
Built a dedicated Shopify microsite tailored for search, clarity, and conversions
Briefed creative assets into the design team for paid + site
Planned and launched Meta ads (including setup, copy, targeting & optimization)
Coordinated PPC alongside the performance team
Key Results:
🖱 CTR: 4.5%
💷 CPC: £0.23
📈 ROAS on Meta: 10.6
🔥 ROAS on PPC: 25.6 (executed by performance team)
📊 One of Balmer’s highest-engaged seasonal campaigns
🛒 Microsite remained live post-campaign due to continued traffic
Link to live microsite:
https://shop.balmersgm.com/pages/husqvarna-automowers-microsite
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Posted Jun 9, 2025
Led strategy and copy for Balmer's Husqvarna Automowers omnichannel campaign.
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Timeline
Mar 1, 2024 - Aug 31, 2024
Clients
Balmer
