Husqvarna Automowers Microsite + Omnichannel Launch

Client: Balmer (in partnership with Husqvarna) Timeline: 2-month setup, 3-month live campaign Platform: Shopify + Meta + Google Ads

Overview: Balmer was entering peak season for one of their hero products, the Husqvarna Automower. With Husqvarna allocating ad spend to support dealers, we developed a fast-turnaround, high-impact campaign to maximise visibility and drive qualified leads.

Led strategy, planning & copy for a fully integrated omnichannel campaign

Built a dedicated Shopify microsite tailored for search, clarity, and conversions

Briefed creative assets into the design team for paid + site

Planned and launched Meta ads (including setup, copy, targeting & optimization)

Coordinated PPC alongside the performance team

🖱 CTR: 4.5%

💷 CPC: £0.23

📈 ROAS on Meta: 10.6

🔥 ROAS on PPC: 25.6 (executed by performance team)

📊 One of Balmer’s highest-engaged seasonal campaigns

🛒 Microsite remained live post-campaign due to continued traffic