Omni channel campaign lead to 125% increase in conversions

Worked with James Walker, a leading name in the oil and gas sector, to plan and execute a series of integrated B2B marketing campaigns focused on LinkedIn and email. The goal: increase brand visibility, engagement, and lead quality within a highly technical, niche market.

Developed and managed full-funnel LinkedIn campaigns (paid and organic) tailored to industry-specific messaging

created the cpy and bried into internal desgin team for creation

Created and scheduled a strategic email series to support campaign goals and drive traffic to key landing pages

Doubled overall impressions and grew CTR to 0.68% across paid campaigns

Reduced average CPC from £0.80+ to just £0.25 through tighter targeting and creative testing

120% increase in conversioins from 15 - 38

Collaborated closely with internal marketing and product teams to align messaging and goals

This project combined performance marketing strategy with technical messaging, helping a legacy industrial brand expand its reach through modern channels.