Improved search and discovery features

Client: Service marketplace platform

Role: Product Designer, UX Researcher

Goal: Make it easy and intuitive for customers to find the right services in just a few clicks.

In a service marketplace, the search experience sets the tone. But the original flow felt clunky – too many clicks, unclear filters, and a disconnect between what users needed and what they saw. Conversion rates reflected that friction.

To change this, I started with a deep dive into competitor platforms. What layouts worked? What didn’t? I mapped patterns, user flows, and pain points to uncover opportunities we could build on.

The first design move was to combine service and location inputs into a single search, reducing cognitive load and helping users get started faster.

Filters were moved to the left (aligning with natural reading habits) and restructured based on user feedback. The most-used filters surfaced first, and a quick toggle system allowed users to easily refine or reset their choices.

I refined the service listing cards to keep them visually clean. Duplicate CTAs were hidden until hover, keeping focus where it mattered without overwhelming the interface.

To re-engage users who dropped off, we introduced smart email reminders – lightly nudging them about services they had browsed.

From initial concept to QA testing, I was involved throughout, ensuring consistency and attention to detail at every step.

Impact: ✅ +30% conversion rate ✅ 2x increase in professional bookings

A clear, intuitive search drives early engagement

Smart filter design makes discovery feel personal

Gentle reminders keep users connected and coming back