I've consulted on advertising, strategy, and brand voice for dozens of brands, primarily in the food and CPG space, for 12+ years. Below is just a small sampling of brands I've helped launch, re-design, or re-invigorate.

MF Kookies came to me with an idea – to flash freeze their freshly baked cookies and ship them around the country, so that everyone can have mom's fresh cookies anytime.

I created a name that was attention grabbing and fun, as well as develop their brand voice and tagline (Incredible cookies, we swear), and did all of the copywriting for the brand and e-commerce launch.

Vrai started as an idea and proof of concept – to take classic cocktails and make them more convenient and portable by putting them in a can.

I worked with them to create a name that communicated the thoughtfulness and quality of ingredients that they use (Vrai is french for truth). I also develop their brand voice and tagline, and did all of the copywriting for a brand and e-commerce launch.

Copow started as an idea – to make pre-made meal kits that focused on color, vibrancy, and health, to make eating better easier than ever.

I worked with them to name their company, develop their brand voice and tagline, and did all of the copywriting for their brand launch.

Dizzybird came to me with a restaurant concept – to put a spin on the classic fast-casual chicken restaurant with Lebanese inspired rotisserie chicken.

I worked with them to come up with a name that communicated their brand of fun, and that would appeal to a Gen-Z/Millenial audience. I also develop their brand voice and tagline , and did all of the copywriting for their launch.