To promote a new book launch, I wrote, produced, and directed three spots that give job seekers a head start on finding their perfect career.

I've consulted on advertising, strategy, and brand voice for dozens of brands, primarily in the food and CPG industries, for 12 years. Here is a small sampling.

I created the "Think with your mouth" campaign for Big Mac. The campaign ran for over a year, and re-invigorated the classic sandwich into a top menu item.