McDonald's Big Mac by Zach GoldenMcDonald's Big Mac by Zach Golden

McDonald's Big Mac

Zach Golden

Creative Director

Copywriter

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Posted Mar 13, 2024

I created the "Think with your mouth" campaign for Big Mac. The campaign ran for over a year, and re-invigorated the classic sandwich into a top menu item.

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McDonalds

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McDonald's Big Mac

Zach Golden

Creative Director

Copywriter

McDonald's Big Mac

I created the "Think with your mouth" campaign for Big Mac, which re-invigorated the classic menu item into one of the top sellers nationwide.

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/917286380?h=98b4531b14&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Big Mac - Mouth Dream"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/917285598?h=68ac957f16&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Big Mac - Mouthtopia"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

<div style="padding:62.5% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/917274369?h=739e21f43f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Big Mac - Mouth Soiree"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

Like this project

Posted Mar 13, 2024

I created the "Think with your mouth" campaign for Big Mac. The campaign ran for over a year, and re-invigorated the classic sandwich into a top menu item.

Likes

Views

Clients

McDonalds

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Company

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For independents

Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

Resources

Hire Freelancers

Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

Contact

Contact support

Company

Mission Careers Terms & conditions Privacy policy Cookie policy

McDonald's Big Mac

I created the "Think with your mouth" campaign for Big Mac, which re-invigorated the classic menu item into one of the top sellers nationwide.

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/917286380?h=98b4531b14&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Big Mac - Mouth Dream"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/917285598?h=68ac957f16&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Big Mac - Mouthtopia"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

<div style="padding:62.5% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/917274369?h=739e21f43f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Big Mac - Mouth Soiree"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>