CRM & Marketing Automation Specialist

CRM & Marketing Automation Specialist | Imby AI

Managed the complete implementation and optimization of the Imby AI platform from concept to launch, overseeing website development, CRM architecture, marketing automation, lead generation systems, and AI-powered customer engagement workflows.

Key Responsibilities

Designed and developed the company website and landing pages for maximum conversions.

Built and customized the CRM system, including pipelines, opportunities, contacts, and workflow automation.

Configured AI chatbot solutions for lead qualification and customer support.

Created automated email and SMS marketing campaigns with advanced segmentation.

Built sales funnels and lead capture systems integrated with the CRM.

Integrated third-party tools including payment gateways, calendars, forms, and communication platforms.

Configured appointment booking and automated follow-up sequences.

Implemented lead nurturing workflows to improve customer conversion rates.

Set up analytics, conversion tracking, and reporting dashboards.

Optimized SEO structure and website performance for improved online visibility.

Managed domain, DNS, email authentication (SPF, DKIM, DMARC), and platform integrations.

Conducted quality assurance, troubleshooting, testing, and ongoing platform maintenance.

Results

Delivered the project from planning through deployment.

Automated customer acquisition and follow-up processes.

Reduced manual administrative work through workflow automation.

Improved lead management and customer engagement with AI-driven interactions.

Created a scalable digital marketing infrastructure to support business growth.