Birch & Light — Parenting

Birch & Light — Parenting Wellness Platform Content-to-SaaS website for a children's emotional-wellness brand

Designed and built a full-stack marketing site for Birch & Light, a children's wellness brand blending storytelling with a parenting app. The site combines a content hub (articles, stories, reviews) with a conversion-focused funnel driving signups for LightMap — a subscription-based meltdown-tracking app with a 2-week free trial. Delivered a clean, calming UI aligned with the brand's emotional tone, structured content pages for SEO, and a seamless path from free content to paid product.

Highlights: Content marketing architecture · Freemium SaaS funnel design · Brand-aligned UI/UX · Multi-page site structure (Home, Articles, Reviews, FAQ, About)