Fadilullahi Moshood
CRM, AI Marketing Automation | Course Builder | Web Designer
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Fadilullahi is ready for their next project!
Project Experience — SayBriefly (saybriefly.com (http://saybriefly.com))
Role: Landing Page Builder
Built the marketing landing page for SayBriefly, a Mac desktop app that turns meetings, emails, Slack messages, and Figma comments into structured briefs, action items, and automatic scope-creep detection for freelancers and agencies. Built on Astro, the page combined product storytelling with a feature-rich, scroll-driven layout — all funneling toward a single primary CTA: "Download for Mac."
Key Contributions:
Built a sticky header with dropdown navigation (Product, Features) while preserving a single dominant conversion action (Download CTA repeated at every major section break).
Structured a long-form, benefit-led page flow: hero → how-it-works workflow diagram → core feature breakdowns (Scope Creep Detection, Scribbble AI Agent, Meetings Intelligence) → privacy/trust section → competitor comparison table → testimonials → final CTA.
Implemented a horizontally scrollable feature comparison table benchmarking SayBriefly against competitors (Granola, Otter.ai (http://Otter.ai), Fireflies) across key capabilities.
Built out an integrations showcase (Gmail, Figma, Slack) with supporting visuals for each connected workflow.
Incorporated quantified value-prop stats (e.g., "$3,000+ in billable work protected annually," "6 hours/week saved") placed as standalone proof sections between feature blocks to reinforce ROI at multiple scroll points.
Ensured responsive, image/SVG-heavy layout performance across devices, with embedded product video in the hero.
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Project Experience — Profitable Skills (profitableskills.com (http://profitableskills.com))
Role: Landing Page Builder
Project: High-Ticket Coaching Program Landing Page
Built a long-form, conversion-focused landing page for Profitable Skills, a coaching program teaching agency owners and freelancers how to install a "3-Funnel System" (Clarity, Confidence, Conversion) to attract and close high-value clients. Developed on Webflow, the page was structured to guide visitors from problem-awareness through proof and into a single conversion goal — applying to join the program.
Key Contributions:
Built a scrolling, single-page layout combining hero, pain-point section, 3-step system breakdown, founder story, testimonial carousel, offer qualification ("who it's for / not for"), FAQ accordion, and guarantee section — all repeatedly funneling to one CTA ("Apply to Join the Program").
Implemented a sticky/floating nav with anchor links (Offer, How It Works, What's Inside, Proven Results) to keep the single primary CTA accessible without breaking the page's conversion focus.
Structured heavy social proof architecture — client logos, video-style testimonial cards, and specific revenue outcome quotes — layered throughout the page rather than isolated to one section.
Ensured responsive performance across devices for a content-dense, image-heavy page (avatars, badges, icon graphics, funnel diagrams).
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Project Experience — Mavera AI (mavera.ai (http://mavera.ai))
Role: Website Developer & Workflow Automation Contributor
Designed and developed the company website for Mavera AI, a platform offering voice AI assistants, virtual agents, and business automation solutions for customer engagement across calls, WhatsApp, SMS, Messenger, web chat, and email. The site was built to communicate Mavera's core offerings — AI phone answering, appointment booking, lead capture, and CRM-integrated automation — to prospective business clients, with a clean, conversion-focused layout highlighting product features, use cases, and industry applications (e-commerce, healthcare, real estate, finance, hospitality).
Key Contributions:
Website Design & Development: Designed the full site UI/UX and built out the responsive front end, structuring pages around Mavera's core services (Conversational AI, Virtual Agents, Business Automation) and supporting SEO/content pages (e.g., location-based landing pages).
Workflow Automation (GoHighLevel): Contributed to building out automation workflows within GoHighLevel to support the platform's lead capture and follow-up processes — including automated booking confirmations, reminders, and enquiry logging that feed into CRM systems \.
CRM & Channel Integration Support: Helped align website lead-generation forms and calls-to-action with backend automation pipelines, ensuring enquiries captured on-site routed correctly into the automated follow-up sequences.
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Birch & Light — Parenting Wellness Platform
Content-to-SaaS website for a children's emotional-wellness brand
Designed and built a full-stack marketing site for Birch & Light, a children's wellness brand blending storytelling with a parenting app. The site combines a content hub (articles, stories, reviews) with a conversion-focused funnel driving signups for LightMap — a subscription-based meltdown-tracking app with a 2-week free trial. Delivered a clean, calming UI aligned with the brand's emotional tone, structured content pages for SEO, and a seamless path from free content to paid product.
Highlights: Content marketing architecture · Freemium SaaS funnel design · Brand-aligned UI/UX · Multi-page site structure (Home, Articles, Reviews, FAQ, About)
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Temperates — The New Culture of Drinking Less
Editorial/brand website for the sober-curious movement
Designed and built the website for Temperates, a brand exploring the cultural and biological forces behind drinking and what changes when people choose to drink less with intention. The site takes a thoughtful, editorial approach rather than a clinical one, positioning itself around identity, habit, and marketing rather than addiction or recovery. Delivered a clean, minimal design with strong content presentation, complete SEO metadata and social sharing (Open Graph, Twitter Cards), and a mobile-first, app-like experience.
Highlights: Editorial content design · Lifestyle/wellness branding · SEO & social meta optimization · Mobile-first responsive build
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The project focuses on creating a calm, trustworthy user experience through thoughtful typography, intuitive navigation, and a warm visual identity. The landing page introduces the LightMap feature, helping users understand emotional patterns while encouraging engagement through clear calls-to-action and an accessible, user-centered design.
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Birch & Light UI/UX case study
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I setup Business Workflow Automation
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WhatsApp Booking Conversational AI Chatbot
I helped a client build a WhatsApp Booking Conversational AI Chatbot that automated appointment scheduling and customer support. I designed conversational flows that allowed customers to book, reschedule, or cancel appointments directly through WhatsApp. The chatbot also answered frequently asked questions, sent automated booking confirmations and reminders, qualified leads, and integrated with the client's CRM and calendar system. This solution reduced manual workload, improved response times, and increased booking efficiency while providing customers with a seamless 24/7 experience.
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Twilio SMS Marketing Automation
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CRM & Marketing Automation Specialist | Imby AI
Managed the complete implementation and optimization of the Imby AI platform from concept to launch, overseeing website development, CRM architecture, marketing automation, lead generation systems, and AI-powered customer engagement workflows.
Key Responsibilities
Designed and developed the company website and landing pages for maximum conversions.
Built and customized the CRM system, including pipelines, opportunities, contacts, and workflow automation.
Configured AI chatbot solutions for lead qualification and customer support.
Created automated email and SMS marketing campaigns with advanced segmentation.
Built sales funnels and lead capture systems integrated with the CRM.
Integrated third-party tools including payment gateways, calendars, forms, and communication platforms.
Configured appointment booking and automated follow-up sequences.
Implemented lead nurturing workflows to improve customer conversion rates.
Set up analytics, conversion tracking, and reporting dashboards.
Optimized SEO structure and website performance for improved online visibility.
Managed domain, DNS, email authentication (SPF, DKIM, DMARC), and platform integrations.
Conducted quality assurance, troubleshooting, testing, and ongoing platform maintenance.
Results
Delivered the project from planning through deployment.
Automated customer acquisition and follow-up processes.
Reduced manual administrative work through workflow automation.
Improved lead management and customer engagement with AI-driven interactions.
Created a scalable digital marketing infrastructure to support business growth.
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