Project Experience — SayBriefly (saybriefly.com

Project Experience — SayBriefly (saybriefly.com)

Role: Landing Page Builder

Built the marketing landing page for SayBriefly, a Mac desktop app that turns meetings, emails, Slack messages, and Figma comments into structured briefs, action items, and automatic scope-creep detection for freelancers and agencies. Built on Astro, the page combined product storytelling with a feature-rich, scroll-driven layout — all funneling toward a single primary CTA: "Download for Mac."

Key Contributions:

Built a sticky header with dropdown navigation (Product, Features) while preserving a single dominant conversion action (Download CTA repeated at every major section break).

Structured a long-form, benefit-led page flow: hero → how-it-works workflow diagram → core feature breakdowns (Scope Creep Detection, Scribbble AI Agent, Meetings Intelligence) → privacy/trust section → competitor comparison table → testimonials → final CTA.

Implemented a horizontally scrollable feature comparison table benchmarking SayBriefly against competitors (Granola, Otter.ai, Fireflies) across key capabilities.

Built out an integrations showcase (Gmail, Figma, Slack) with supporting visuals for each connected workflow.

Incorporated quantified value-prop stats (e.g., "$3,000+ in billable work protected annually," "6 hours/week saved") placed as standalone proof sections between feature blocks to reinforce ROI at multiple scroll points.

Ensured responsive, image/SVG-heavy layout performance across devices, with embedded product video in the hero.