Embrace Hybrid Coaching (Instagram handle: @embracecoaching.ie) is a health & wellbeing brand / coaching service focused on hybrid coaching. Their coaching approach is designed for people wanting sustainable change rather than crash/diet culture: strength building, confidence, balanced lifestyles.
Results / Impact
Before :
Followers: ~ 1,300
Average views per post/reel: 1,000-3,000
After :
Followers grew to ~ 220,000
Average views per reel: 50,000-70,000 (some up to 8 million views)
Strategy & Process
Here’s how I approached the work with Embrace Hybrid Coaching:
Audit & baseline
Reviewed their existing content (posts, reels, stories) to see what formats/themes were performing (reach, engagement).