Social Media Manager for Embrace Hybrid Coaching
Destina Ünsalan
Project / Client: Embrace Hybrid Coaching
Embrace Hybrid Coaching (Instagram handle: @embracecoaching.ie) is a health & wellbeing brand / coaching service focused on hybrid coaching. Their coaching approach is designed for people wanting sustainable change rather than crash/diet culture: strength building, confidence, balanced lifestyles.
Results / Impact
Before :
Followers: ~ 1,300
Average views per post/reel: 1,000-3,000
After :
Followers grew to ~ 220,000
Average views per reel: 50,000-70,000 (some up to 8 million views)
Strategy & Process
Here’s how I approached the work with Embrace Hybrid Coaching:
Audit & baseline
Reviewed their existing content (posts, reels, stories) to see what formats/themes were performing (reach, engagement).
Audited audience - demographics, interests, content consumption habits.
Goal‐setting
Defined clear KPIs: follower growth, reach/views per post & reel, engagement rate.
Aligned with brand goals: awareness, community building, conversions (coaching sign-ups maybe).
Content Strategy
Mix of “high reach” & “high value” content.
High reach: Reels, trends, UGC, shareable content.
High value: educational/tips, mindset, behind-the-scenes, client transformations.
Leveraged user-generated content and testimonials to boost credibility.
Posting Cadence & Formats
Frequent Reels / short video content to take advantage of platform algorithm favouring video.
Strategic use of Instagram / possibly TikTok (if applicable) for virality.
Consistency in branding style, voice, templates to build recognisability.
Optimization & Growth Tactics
Monitor metrics (views, engagement, retention) and double-down on content formats that overperform.
Adjust posting times based on when audience is most active.
Use hashtags / keywords / trending audio to increase reach.
Encourage UGC by engaging community to tag, share stories.
Feedback & Iteration
Monthly reviews: what grew, what didn’t.
Experimenting with formats (e.g. reels vs carousel vs static).
A/B test different hooks, captions, thumbnails.
Like this project
Posted Sep 29, 2025
Developed and executed a social media strategy for Embrace Hybrid Coaching, significantly increasing followers and engagement.
Likes
1
Views
15
Timeline
Mar 12, 2024 - Jan 12, 2026
Clients
EMBRACE Hybrid Coaching
