SEVA by Laura is a wellness / movement-lifestyle brand that offers Pilates accessories, especially grip socks and reformer mats.

Their positioning is stylish but functional: they emphasize marrying aesthetics, grip / performance, and wellness identity.

They operate globally: the website supports multiple countries / currencies (Ireland, UK, Europe, Asia etc.).

Here’s what I have done as Social Media Strategist + Manager for SEVA by Laura.

Conducted a brand & audience audit to understand current follower demographics, best performing content (what styles, visuals, themes resonate), and where gaps are.

Developed a content strategy aligning with SEVA’s dual identity: wellness + style. For example: content showing product in use during movement (Pilates, yoga), style shots, wellness tips, behind the scenes of product design or launches, UGC (people using SEVA socks or mats), etc.

Planned a content calendar with varied formats: reels, stories, posts, UGC, ambassador content (SEVA Society), promotional content (launches, product drops), community-driven content.

Managed posting schedule, publishing, ensuring visual consistency (branding style, tone, filters) so that the feed looks cohesive and aligned with SEVA’s wellness + aesthetic brand.

Engaged with community: replying to comments, messages; featured SEVA Society members; encouraged UGC; possibly collaborations.

Tracked insights & metrics: reach, impressions, engagement (saves, likes, shares), growth of followers; identified which content themes or formats got highest reach or engagement and iterated accordingly.