Marketing UX | Publishing (Meredith)
Brennin Wall
RealSimple Content + Cover Design
Meredith wanted to expand monetization opportunities across their digital properties through advertising and user subscriptions.
Solution: Backed by data and strategy, I created a suite of behaviorally activated advertising and marketing solutions that prioritize reading experience over ad volume.
Result: The impactful, non-intrusive ads delivered unparalleled performance and subscription increase. This project was attributed to $5M in additional net revenue.
E! News Onsite Marketing UX - Email Capture
RealSimple Lead Generation UX
RealSimple Desktop Lead Generation
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Posted Nov 15, 2024
Expanding monetization opportunities across Meredith's digital properties by enhancing viewers content experience. The result increased engagement and growth.
