Interactive Ad | Samsung Appliances Campaign

Brennin Wall

Advertisement Designer
Adobe Animate
Adobe Photoshop
Samsung Ads
Samsung Appliances High-Impact Campaign
Samsung Appliances High-Impact Campaign
Samsung wanted to revitalize their digital ad experience with a series of highly targeted, ad campaigns that promoted engagement and were more personalized than tradition digital ads. Solution: A productized suite of interactive and dynamic ad experiences that include dynamic, user-specific content and interchangeable elements. Result: The first campaign of the series delivered a 256% increase in ad recall, and an 22% increase in CTR. Brand Awareness had a 37.5% lift among the a key demographic, respondents ages 25-34.
Samsung Appliances - Banner
Samsung Appliances - Banner
Samsung Appliances - Overlay
Samsung Appliances - Overlay
Samsung Appliances Version 2 - Banner
Samsung Appliances Version 2 - Banner
Samsung Appliances Version 2 - Inline
Samsung Appliances Version 2 - Inline
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