Email Campaign | Strategic Design (Clarks)

Clarks USA revitalized its email strategy with a targeted campaign emphasizing personalization and customer engagement. By leveraging purchase history and preferences, emails featured tailored product recommendations, seasonal promotions.

Problem: Clarks USA faces declining email engagement rates due to generic messaging and lack of personalization. Customers feel disconnected from the brand, leading to lower click-through rates and reduced online and in-store sales.

Solution: Launched a highly targeted and personalized email campaign emphasizing Clarks’ heritage, quality, and versatile styles. Utilize customer data to segment audiences by preferences, purchase history, and demographics.