La Linguana

EdTech / Online Language Learning

La Linguana needed a digital presence that felt more than “just another online course.” The vision was to highlight a patient, immersive approach to Italian with clear paths for learners — from time-pressed travelers to expats, heritage speakers, and professionals. The challenge was to structure the site around multiple learner personas while keeping it simple, aspirational, and conversion-focused.

We built a premium yet approachable platform in Framer by:

User Flow & Personas — mapping journeys for four learner types (Traveler, Professional, Heritage Speaker, Language Lover).

Information Architecture — structuring content around outcomes (flexibility, immersion, personalized lessons) rather than course features.

UI/UX Design — clean layouts, high readability, and editorial typography balanced with warm imagery to humanize the brand.

Copywriting — storytelling framed around cultural immersion, patience, and the promise of reconnecting with language at your own pace.

Web Development (Framer) — responsive build with booking integration, scalable services, blog, and eBook features.

We measured the impact of La Linguana’s new platform not only by its modern design, but by how it connected emotionally with learners:

Stronger Brand Differentiation — positioned as a patience-driven language school, not a generic course.

Persona-Driven Flows — learners can quickly identify with their path and see tailored outcomes.

Conversion Ready — consultation booking, services, and eBook flows drive lead capture.

Scalable Platform — CMS-ready blog and services make it easy to expand offerings over time.

Product Design & Strategy

Persona-Driven UX/UI Design

Copywriting & Cultural Storytelling

Information Architecture for EdTech

Responsive Web Development (Framer)

Conversion Optimization & Booking Flows

Accessibility-First Design

Custom Visuals & Motion Integration

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —

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