Built with Framer
Edtech Site | Web Dev + Custom Illustration + Motion Design
Anush | Foundrline.com
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Posted Jun 4, 2025
Designed La Linguana’s website, combining user flows, personas, and storytelling to position it as a premium, patience-driven platform for learning Italian.
La Linguana: A Digital Language School Rooted in Patience & Cultural Immersion
Client
La Linguana
Industry
EdTech / Online Language Learning
Challenge
La Linguana needed a digital presence that felt more than “just another online course.” The vision was to highlight a patient, immersive approach to Italian with clear paths for learners — from time-pressed travelers to expats, heritage speakers, and professionals. The challenge was to structure the site around multiple learner personas while keeping it simple, aspirational, and conversion-focused.
Solution
We built a premium yet approachable platform in Framer by:
User Flow & Personas — mapping journeys for four learner types (Traveler, Professional, Heritage Speaker, Language Lover).
Information Architecture — structuring content around outcomes (flexibility, immersion, personalized lessons) rather than course features.
UI/UX Design — clean layouts, high readability, and editorial typography balanced with warm imagery to humanize the brand.
Copywriting — storytelling framed around cultural immersion, patience, and the promise of reconnecting with language at your own pace.
Web Development (Framer) — responsive build with booking integration, scalable services, blog, and eBook features.
Results / Impact
We measured the impact of La Linguana’s new platform not only by its modern design, but by how it connected emotionally with learners:
Stronger Brand Differentiation — positioned as a patience-driven language school, not a generic course.
Persona-Driven Flows — learners can quickly identify with their path and see tailored outcomes.
Conversion Ready — consultation booking, services, and eBook flows drive lead capture.
Scalable Platform — CMS-ready blog and services make it easy to expand offerings over time.
Tags
Product Design & Strategy
Persona-Driven UX/UI Design
Copywriting & Cultural Storytelling
Information Architecture for EdTech
Responsive Web Development (Framer)
Conversion Optimization & Booking Flows
Accessibility-First Design
Custom Visuals & Motion Integration
Homepage
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