Building a Calm, Modern Storefront for a 3D Home Decor Brand

Mark Williams

A thoughtful eCommerce site launch for a new 3D-printed home decor business, balancing modern design, scalability, and customer simplicity.

Project Overview

Our client wanted to launch a fresh online presence for a new 3D-printed home decor brand — a platform to showcase products, take orders, and eventually expand into custom offerings and direct-to-consumer sales.
The goal was to design a clean, modern website that reflects the brand's calming and minimalist tone. With an emphasis on flexibility, the site needed to be scalable as inventory grows and customer demand increases.

Our Process

Discovery & Strategy

We defined the goals for launch: a smooth browsing experience, a modern storefront, and room for expansion. We also discussed future inventory and product evolution.

Wireframing & Prototyping

Built flexible templates for product viewing, purchase, and contact. The layout was crafted to emphasize simplicity, modernity, and modular growth.

Design & Development

Delivered a clean Webflow site, optimized for mobile and built with a flexible CMS for products. Focused on high contrast (black and white), earth tones, and a calming visual rhythm.

The Challenge

This was a brand new business with no existing digital presence. The client needed everything built from the ground up — branding, structure, and storefront — while keeping the design simple enough to appeal to a wide audience.
The store would initially feature a curated selection of 3D-printed home decor items, like vases and pots. The platform also needed to support future offerings, including personalized product inquiries and an expanding inventory.
We needed to deliver a solution that was easy to update, adaptable for new features, and visually aligned with a calming, earthy, and modern aesthetic.

The Outcome

The site design gave the client a strong digital foundation to grow their 3D-printed decor business.
Modern Aesthetic – The final design uses white space and earth tones to create a calm, trend-aware experience.
Scalable CMS – Products can be easily added, removed, or categorized as the inventory evolves.
Customer-Friendly – Clear navigation and a responsive layout make the site accessible for both mobile and desktop users.
Built to Grow – The site supports future additions like contact forms for custom orders and optional subscription-based features.
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Posted May 16, 2025

A thoughtful eCommerce site launch for a new 3D-printed home decor business, balancing modern design, scalability, and customer simplicity.

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