Further | Mobile App for Micro-Learning

Further is a mobile micro-learning platform that aggregates written and audiovisual content from across the internet — Medium, Forbes, Fast Company, YouTube, and hundreds more — and filters it to match each user's interests and learning goals. The result is a personalized feed that makes staying curious feel effortless. I joined Further as a product designer and worked across the full product from 2020 to 2023.

App Store Link: https://apps.apple.com/tr/app/further-get-smarter-every-day/id1477861072

Product designer with end-to-end ownership: userflows, high-fidelity development-ready screens, custom illustration set, App Store and Play Store storefront images (including localization for India), and marketing materials for the Product Hunt launch.

I designed all core userflows: registration, onboarding, content reading, sharing, quoting, and subscription management. A key design challenge was the FurtherMORE cancellation flow — we wanted to maintain user retention through a thoughtfully designed discount offer, without feeling manipulative. The flow moves through a subscription summary, a usage impact page (showing what the user would lose), a one-time discount offer, and a clean cancellation confirmation if they still wanted to leave.

I worked closely with the engineering team throughout — delivering annotated, high-fidelity screens with interaction notes, edge-case handling, and component specifications. The reading experience received particular attention: multiple views (full article, reader mode, comments, text-to-speech) each required their own layout logic while maintaining visual consistency.

I created a custom illustration set for use across specific app screens and marketing materials. The style is bold and colorful — geometric forms layered over textured backgrounds, with a handmade quality that contrasts the app's clean UI and gives it personality.

App Store and Google Play storefronts were designed for both global and Indian market versions — feature highlights included Personalized Feed, Content Discovery, Earn Badges, Text-to-Speech, Reader Mode, and Community. Marketing materials covered the Product Hunt launch: announcement cards, launch day assets, and promotional banners.

Product Hunt Link: https://www.producthunt.com/products/further-2

Further launched on Product Hunt and reached Today's List. The product shipped with a complete, consistent design system across a large and growing feature set, from onboarding to advanced subscription management, with illustration and marketing assets supporting every major moment.

If you'd like to dig deeper into my journey with Further App, here's a presentation link: https://www.figma.com/deck/6wJB9mKlN4LZZH3djrm4EF

If you're building a product that needs both thoughtful UX structure and polished visual execution, I'd love to help. Reach me at aleyna@aleynacatak.com , I'm always happy to talk through a new challenge.