Valeur Visual Identity & Social Media Design
Aleyna Çatak
A visual identity for a dating app that wants people to slow down.
Scope: Brand Identity, Creative Direction, Social Templates
Timeline: 2026 - ongoing
My role: Sole Designer
Problem
A mindful-dating app can't look like every other swipe app: the visual identity had to argue the product's thesis before a single word of copy does.
The Approach
Logo and palette first, then reusable social templates (carousels, stories, reels) with imagery generated on Runway: consistent, extendable, cheap to maintain.
The Outcome
Since April 2026, valeur.society has grown to 1.7k followers, predominantly women. For a dating app, that's not a vanity detail: attracting women is the category's hardest problem, and the audience the brand pulls in is the audience the product needs. The template system keeps the feed running at that pace without a designer on call.
Download Valeur: https://apps.apple.com/tr/app/valeur-better-dates/id6756493236
Follow Valeur on Insta: https://www.instagram.com/valeur.society
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Posted Sep 1, 2026
Designed visual identity for a mindful-dating app.
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Timeline
Apr 1, 2026 - Ongoing
