UGC Video Production Process: From Brief to Final Delivery

Wondering what it’s like to work with me? Here’s every step, from your first message to the final file. Most projects take about 7–10 days once I have the product and we’ve agreed on the script.

1. Brief You tell me about your product, who it’s for, where the video will run and what you want people to do after watching. Already have a brief or script? Send it over. No brief? I’ll ask a few quick questions and write one for you.

2. Concept & script I come up with the idea and write the script, with a hook built to stop the scroll in the first 2 seconds. You approve it before I film anything, so there are no surprises later.

3. Shot list I plan every shot ahead: close-ups, angles, transitions and sound moments. That’s how a 15-second video still feels intentional, and how I keep the product clearly visible from the first 3 seconds.

4. Filming I film in real settings like homes, cafés and travel spots, not a studio, so your product fits into everyday life. I shoot in natural light and capture the sounds that make people stop: clicks, pours, unboxings, crunches.

5. Editing I cut it to the right length and pace for the platform, then add captions, music and on-screen text. You get videos ready for TikTok, Reels, Shorts and Meta ads.

6. Revisions You review the video and send feedback. One round of small changes is included: cuts, text, music. A full reshoot is quoted separately.

7. Final delivery You get the final files in vertical format, plus ad codes for Meta and TikTok if you’re running the video as a paid ad. Raw footage, extra hooks and UGC photos can be added.

The product, shipped to me

Your brand guidelines or any must-say points

Feedback within 48 hours at each approval step

I work in English and Romanian

Payment is upfront, before filming starts

Usage rights depend on the package: organic is included, and paid ads usage is added on top