Monthly Short-form Video Content for Nutline Snacks

Brief Nutline, a Romanian nuts and seeds brand, wanted to be part of everyday snacking moments: TV nights, summer evenings at home, hanging out with friends. The tone had to be playful and self-ironic, never like a TV ad. The products: Semințe Pestrițe XXL seeds and the new Fusion coated peanuts.

4 short videos (7–15s) every month for Instagram Reels

Monthly concept ideas, scripts, on-camera acting, filming and editing

Posted on Nutline’s own Instagram

Creative angle Short, funny sketches and POV trends taken from real life. Macro crunch close-ups and bag-opening sounds make you want the snack, and the product is in frame within the first 3 seconds every time.

Outcome An ongoing monthly partnership through an agency. Every concept and video was approved by the Nutline team before posting.