UGC Ad Videos & Short-form Content for Bolt

Brief Bolt wanted creator content that shows its services in everyday Bucharest life (rides, delivery and the new DineOut feature) in a way that feels like real advice from a friend, not an ad.

Creative angle Every video starts from a moment people know. For DineOut: a relaxed meal or coffee, the bill arrives, you pay in the app and the discount shows up right there on screen. For the services series, each ride type solves one familiar problem: a 5 AM flight, leaving your parents’ place with too many bags, being “10 minutes away” while still on the couch. Most are filmed in one shot, with short text on screen and quick TikTok-style pacing.

Outcome Bolt has come back for new campaigns since 2025, which makes it my longest brand partnership. Every video was approved by Bolt before going live.