My Key Findings from my research shows:
Many small businesses and creators struggle with the time, cost, and technical skills needed to produce professional ad videos. They often rely on freelancers or agencies, which limits scalability.
The demand for automation shows users increasingly seek AI-driven tools that can automate script writing, video editing, and format optimization especially for platforms like TikTok, Reels, and Shorts, where content turnover is rapid.
Without templates or structured workflows, most users find it difficult to maintain a consistent brand voice and visual identity across multiple ad formats.
Even professionals prefer platforms that minimize friction, tools that reduce decision fatigue, and allow them to focus on storytelling rather than editing.