Visual Identity for Ankobra West Rural Bank

​A respected institution with a strong legacy of trust, the bank found itself at a critical juncture. Its visual identity—the face of its operations—no longer reflected its ambitious vision for the future. The old look felt stagnant, failing to communicate both its deep, established trust and its commitment to digital innovation.

​The core problem? A disconnect between a powerful heritage and a rapidly evolving, diverse customer base. They needed more than a simple refresh; they required a bold, recognizable identity that could stand the test of time and clearly articulate their role as a modern economic driver.

​I personally accepted the challenge to design a brand identity that seamlessly blends deep-rooted tradition with cutting-edge modernity. My strategy was laser-focused on three core objectives:

​The Symbol: I sought to create a powerful, enduring mark that symbolizes the bank's vital role in the local economy, drawing inspiration from the Ankobra River—a historical source of prosperity and life.

​The System: To ensure scalability and relevance, I developed a flexible, robust design system engineered for effortless integration across all platforms, from high-fidelity print materials to dynamic digital interfaces.

​The Promise: Above all, the new identity had to reinforce unwavering trust and professional excellence, positioning the bank as the reliable partner for every client's financial journey.