Project Details

The Honda Goldwing has long enjoyed a loyal following among men aged 55 and above. With a new, modern design, Honda seeks to attract younger riders. To achieve this, a unique and engaging digital launch experience was created, surpassing typical industry teasers used by brands like Yamaha, Kawasaki, and Suzuki. This initiative aimed to encourage potential customers to sign up for updates, request quotes, and stay engaged with the brand.