Honda Powersports aimed to develop a user-friendly and intuitive experience. A major obstacle Honda faced was the extensive product catalog catering to diverse user types, necessitating a complete revamp of navigation and site structure. Moreover, the website demanded various new features to meet user requirements, prompting the restructuring and redesign of product pages for a seamless user journey. To achieve these goals, I collaborated closely with stakeholders to comprehend their needs and challenges. Consequently, the revamped website yielded enhanced user engagement and significantly boosted conversions across both mobile and desktop platforms.

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