Marketplace: Staffing Services & Workforce Technology Platform

Hanna S

Industry: HR/Workforce Technology
Company: Work for Impact

UX Audit, User Journey Mapping, & Product Marketing Optimization

Acted as a product and UX consultant for a Certified B Corporation focused on supplying mission-driven organizations with top tier global talent and platform technology to manage their remote workforce. I conducted a heuristic UX audit of marketing website content and mapped user journeys to make marketing and design recommendations - highlighting critical points to optimize conversion. This project was crucial in refining the product's core value proposition, positioning, pricing strategies, and key landing pages.
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Posted Oct 20, 2025

UX audit & user journey mapping used to refine value proposition & strengthen B2B product marketing strategy through website optimizations.

B2B2C: Financial Tools for Healthcare
B2B2C: Financial Tools for Healthcare
B2C: Educational Content Experiences
B2C: Educational Content Experiences
B2C: Wellness Coaching Platform
B2C: Wellness Coaching Platform
B2B2C: SaaS for Social Impact
B2B2C: SaaS for Social Impact

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