I led product development from 0 to 1 for a new product line enabling patients to access care by designing modern and flexible digital payment and financing tools for healthcare providers. This included extensive user research (including surveys, interviews, prototype/usability testing, & implementing automations), new feature development and design optimizations for a patient payment experience, managing several API integrations & vendor relationships (with partners like Stripe, Finix, Affirm), and designing analytics dashboards and customization functionality for healthcare providers. I managed a product roadmap utilizing prioritization frameworks that estimated cost/effort/difficulty vs. impact and considered technical dependencies. With this team, I also took on product owner responsibilities by maintaining a prioritized backlog, writing detailed user stories/JIRA tickets, & leading sprint planning for 15+ engineers & a designer.