Wiley & Wez is a conscious pet-care brand built on sustainability, joy, and wag-worthy design. From eco-friendly food packaging to charming brand details, this identity was made to celebrate the love we have for our pets - while staying kind to the planet.

The branding features a bold logo suite (with a hidden W-nose detail 🐶), earthy colour palette, friendly type, and custom collateral like packaging mockups and business cards. Designed to feel grounded, expressive, and full of character, Wiley & Wez stands out in a crowded pet space by staying true to its values.