Cozy is a lifestyle brand designed to evoke comfort, calm, and effortless style. This branding project was all about capturing that soft, slow-living feeling - think freshly made beds, soft textures, and peaceful mornings at home.

The identity features a clean, minimal logo suite, soothing blue and cream tones, a simple ‘C’ submark for flexibility, and soft typography to match the brand’s gentle, welcoming tone. Designed to bring a sense of everyday luxury to bedding and homeware packaging, tags, and digital touchpoints.