Soap ‘n Suds is a laundromat brand that brings retro charm and community spirit back to the spin cycle. Designed to feel vintage-inspired yet fresh, this identity celebrates the classic laundromat aesthetic with a cheeky modern twist.

The project features a bold, nostalgic logo, a bubbly mascot named Mr. Bubbles, and a soft, sudsy colour palette inspired by retro interiors. From signage to stickers, every brand touchpoint was crafted to make laundry day feel a little more joyful. Because let’s face it - if you’ve gotta fold socks, you might as well do it in style!