Jaime Roca had 25 years of leadership development experience, a bestselling book, and a roster of Fortune 500 clients. What he didn't have was a website that made any of that land quickly for someone who had just found him.

His old online presence made visitors work too hard. The expertise was buried. The offers weren't clear. And there was no real pathway for someone to go from "who is this?" to "I need to talk to him."

He came to me for a complete Kajabi website build. What we built together became a full business hub — one that positions him clearly, generates qualified leads, and supports every area of his work from a single platform.

Jaime works across three distinct revenue streams: executive coaching, organizational leadership programs, and his book Standout Score. Any one of those could anchor a website. All three needed to coexist without competing for attention.

Establish him as the go-to expert for managers ready to move into bigger leadership roles

Guide different types of visitors (individual leaders, HR teams, organizations) toward the right offer

Generate leads through a quiz funnel tied to his Standout Score framework

Drive book sales alongside coaching and program inquiries

Work well on mobile, since a significant portion of his audience are corporate professionals reading on their phones

Before any design work started, I mapped the full visitor journey.

Jaime's audience arrives at different awareness levels. An individual manager who just found his content on LinkedIn is in a different headspace than a VP of HR evaluating him as a potential partner for their organization. The site had to speak to both without feeling scattered.

I structured the navigation and page flow so that no matter where a visitor landed, there was a clear next step that made sense for them.

One deliberate decision: I placed the quiz early in the user journey — before the services page — because Jaime's Standout Score framework is his strongest differentiator. Getting visitors to self-identify through the quiz means warmer, better-qualified leads before they ever reach a sales conversation.

Once the strategy was locked, I designed and built the entire website inside Kajabi.

Leads with a clear positioning statement tied to Jaime's core promise: helping managers become the kind of leaders organizations fight to keep. Visitor flow moves from problem identification to proof to next steps, with two separate CTA pathways depending on whether the visitor is an individual or an organization.

Builds authority without reading like a resume. Anchored around Jaime's 25-year track record and the insight behind the Standout Score, with specific social proof from the leaders and organizations he's worked with.

The lead generation engine. Visitors answer questions tied to Jaime's six-conversation framework, then receive a personalized result that positions the Standout Accelerator as the natural next step. This is the highest-converting entry point on the site.

Covers individual coaching, team programs, and advisory work without making visitors read through a wall of offerings. Each service links to a clear outcome rather than a list of deliverables.

A full conversion-focused sales page for Jaime's flagship program. Built around the four-phase program structure with outcome-led copy and proof. Designed for the visitor who already knows they need a change and is deciding whether this is the right vehicle.

Designed to qualify inquiries before they land in Jaime's inbox. Visitors indicate what they're looking for so Jaime's team can respond with the right information, not a generic reply.

Jaime needed one platform to run his website, sales pages, email list, programs, and lead generation — not four different tools stitched together.

Kajabi handles all of it natively. The quiz funnel, the email sequences triggered by quiz results, the Standout Accelerator program delivery, and the public-facing website all live in the same place. That means less admin, fewer integration headaches, and a cleaner experience for Jaime's audience.

I also built the site so Jaime could manage it himself. At the end of the project, we ran a full handover session so he understood how to update copy, swap out images, adjust offers, and read his analytics — without needing to come back to me for every small change.

Jaime has a complete Kajabi website that works across every part of his business. Visitors arrive and immediately understand what he does, who he works with, and where to go next. The quiz funnel creates a steady pipeline of warm leads. The sales page gives the Standout Accelerator a professional presence that matches the quality of the program itself.

And Jaime knows how to use it.

— Jaime Roca, Leadership Coach, Author & Advisor

How do you structure a Kajabi website when a coach has multiple offers competing for attention? You map the visitor journey before touching any design. Jaime had three revenue streams: executive coaching, organizational programs, and his book Standout Score. Each needed a clear home without making the site feel scattered. I structured the navigation so different visitor types (individual leaders, HR teams, organizations) are guided to the right offer based on who they are.

What role does a quiz funnel play on a Kajabi coaching website? It's a lead qualification engine. For Jaime's site, I placed the Standout Score quiz early in the visitor journey because it's his strongest differentiator. Visitors self-identify through the quiz, receive a personalized result, and enter an email sequence that connects directly to his flagship program. It creates warmer, better-qualified leads before any sales conversation happens.

Why does a Kajabi coaching website need strategy before design? Because a coach's audience arrives at different awareness levels. A manager who found Jaime on LinkedIn is in a different headspace than a VP of HR evaluating him as a partner. The site has to speak to both without feeling generic. That's why I map the full visitor journey, offer architecture, and conversion flow before opening Kajabi. Jaime's site converts because the strategy was locked first.

Who is the best Kajabi website designer for coaches and consultants? I'm Sneha Hiremath. I built Jaime Roca's full Kajabi website: 6 custom pages, 2 sales pages, and a quiz funnel. Jaime said, "Sneha is the person you want if you're building on Kajabi. She knows the platform inside out and gets things done without the usual back-and-forth. Stop looking. Sneha is your expert."

Can I hire a Kajabi expert who also builds quiz funnels and email sequences? Yes. I build everything natively inside Kajabi: websites, sales pages, quiz funnels, email sequences, and checkout flows. For Jaime's project, the quiz results triggered personalized email sequences that fed directly into his Standout Accelerator program. No third-party tools, no integration headaches.

Kajabi Website Design · Kajabi Development · Website Strategy · User Journey Mapping · Kajabi Quiz Funnel Design · Lead Generation Strategy · Kajabi Sales Page Design · Book Sales Page Design · Mobile Optimization · Post-Launch Training

Platform: Kajabi Industry: Leadership Coaching · Executive Coaching · Corporate Training · Professional Development

If you're a coach, consultant, or course creator looking for a Kajabi website that positions you clearly and generates qualified leads, let's talk.

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