Jaime Roca had 25 years of leadership development experience, a bestselling book, and a roster of Fortune 500 clients. What he didn't have was a website that made any of that land quickly for someone who had just found him.

His old online presence made visitors work too hard. The expertise was buried. The offers weren't clear. And there was no real pathway for someone to go from "who is this?" to "I need to talk to him."

He came to me for a complete Kajabi website build. What we built together became a full business hub — one that positions him clearly, generates qualified leads, and supports every area of his work from a single platform.

Jaime works across three distinct revenue streams: executive coaching, organizational leadership programs, and his book Standout Score. Any one of those could anchor a website. All three needed to coexist without competing for attention.

The site had to:

Establish him as the go-to expert for managers ready to move into bigger leadership roles

Guide different types of visitors (individual leaders, HR teams, organizations) toward the right offer

Generate leads through a quiz funnel tied to his Standout Score framework

Drive book sales alongside coaching and program inquiries

Work well on mobile, since a significant portion of his audience are corporate professionals reading on their phones

Before any design work started, I mapped the full visitor journey.

Jaime's audience arrives at different awareness levels. An individual manager who just found his content on LinkedIn is in a different headspace than a VP of HR evaluating him as a potential partner for their organization. The site had to speak to both without feeling scattered.

I structured the navigation and page flow so that no matter where a visitor landed, there was a clear next step that made sense for them.

One deliberate decision: I placed the quiz early in the user journey — before the services page — because Jaime's Standout Score framework is his strongest differentiator. Getting visitors to self-identify through the quiz means warmer, better-qualified leads before they ever reach a sales conversation.

Once the strategy was locked, I designed and built the entire website inside Kajabi.

Leads with a clear positioning statement tied to Jaime's core promise: helping managers become the kind of leaders organizations fight to keep. Visitor flow moves from problem identification to proof to next steps, with two separate CTA pathways depending on whether the visitor is an individual or an organization.

Builds authority without reading like a resume. Anchored around Jaime's 25-year track record and the insight behind the Standout Score, with specific social proof from the leaders and organizations he's worked with.

The lead generation engine. Visitors answer questions tied to Jaime's six-conversation framework, then receive a personalized result that positions the Standout Accelerator as the natural next step. This is the highest-converting entry point on the site.

Covers individual coaching, team programs, and advisory work without making visitors read through a wall of offerings. Each service links to a clear outcome rather than a list of deliverables.

A full conversion-focused sales page for Jaime's flagship program. Built around the four-phase program structure with outcome-led copy and proof. Designed for the visitor who already knows they need a change and is deciding whether this is the right vehicle.

Designed to qualify inquiries before they land in Jaime's inbox. Visitors indicate what they're looking for so Jaime's team can respond with the right information, not a generic reply.

Jaime needed one platform to run his website, sales pages, email list, programs, and lead generation — not four different tools stitched together.

Kajabi handles all of it natively. The quiz funnel, the email sequences triggered by quiz results, the Standout Accelerator program delivery, and the public-facing website all live in the same place. That means less admin, fewer integration headaches, and a cleaner experience for Jaime's audience.

I also built the site so Jaime could manage it himself. At the end of the project, we ran a full handover session so he understood how to update copy, swap out images, adjust offers, and read his analytics — without needing to come back to me for every small change.

Jaime has a complete Kajabi website that works across every part of his business. Visitors arrive and immediately understand what he does, who he works with, and where to go next. The quiz funnel creates a steady pipeline of warm leads. The sales page gives the Standout Accelerator a professional presence that matches the quality of the program itself.

And Jaime knows how to use it.

— Jaime Roca, Leadership Coach, Author & Advisor

The project included a full 6-page Kajabi website (homepage, about, services, contact, and quiz page), two custom sales pages (Standout Accelerator program and book), a quiz funnel tied to Jaime's Standout Score diagnostic, mobile optimization across all pages, and a post-launch training session so Jaime could manage the site independently.

Kajabi lets coaches and consultants run their website, program delivery, email marketing, lead generation, and sales pages from a single dashboard. For someone like Jaime — who has a book, a flagship program, and multiple service tiers — that consolidation matters. It cuts the tech stack down significantly and keeps the client experience consistent from first touchpoint to program completion.

Clear positioning that speaks to a specific type of buyer, a logical visitor journey that matches how your audience makes decisions, and proof that builds trust before anyone asks about price. Most coaching websites fail because they're written for everyone and end up resonating with no one. The Jaime Roca site was built around a specific buyer: the high-performing manager who knows they're ready for more but needs a concrete framework to get there.

A quiz works because it's personalized. Instead of a generic freebie, visitors get a result tied to their specific situation. In Jaime's case, the Standout Score diagnostic tells managers exactly which of his six conversations they need to master most. That result lands in their inbox along with a follow-up sequence that connects directly to the Standout Accelerator. Qualified leads, already warm, already contextualized.

Every project starts with strategy — user journey mapping, offer architecture, and conversion flow — before any design begins. The execution combines my Kajabi templates (refined across 300+ client projects) with custom design work tailored to each client's brand and business. The result is a site that's built faster than a fully bespoke process but performs better than a template out of the box.

Kajabi Website Design · Kajabi Development · Website Strategy · User Journey Mapping · Kajabi Quiz Funnel Design · Lead Generation Strategy · Kajabi Sales Page Design · Book Sales Page Design · Mobile Optimization · Post-Launch Training

Platform: Kajabi Industry: Leadership Coaching · Executive Coaching · Corporate Training · Professional Development