Alliance of Change had a strong mission but no clear plan for the site. I helped them shape, structure, and build their Kajabi website from the ground up.
Client: Alliance of Change – A leadership platform exploring the intersection of character, courage, and systems change
Project: Full Website Build + Strategic Execution in Kajabi
The Starting Point
They had a strong sense of purpose — but no real plan for how to bring it online.
The message was there, the intent was clear, but the path forward? Unclear. No sitemap, no structure, no visuals — just the early shape of an idea.
They needed someone who could not only build the site, but help make decisions along the way — from layout to flow to what actually needed to be said and shown.
What I Did
This was more than just a site build — it was a process of figuring it out together.
Helped clarify how the platform should function — not just how it should look
Designed every page from scratch based on the content and its purpose
Created a layout that didn’t overpower the message
Focused on long-form clarity and minimalism — no distractions, no overdesign
Built the site in Kajabi and handled every step until it was ready to go live
The Outcome
They now have a site that holds their work with the same integrity they bring to the work itself.
The structure is simple. The content flows. Nothing gets in the way.
It’s not about “wow” moments — it’s about calm clarity that earns trust.
And most importantly, they went from not knowing where to start… to having a site that does exactly what it needs to do.