Gizmos & Co. Brand and UI Redesign

Project Overview Gizmos & Co. is a tech accessories store based in Malaysia, aiming to establish a stronger presence in the competitive e-commerce space. Initially, the project started as a UI design for their online store, but as I explored their existing branding, it became clear that a full visual identity redesign was necessary to give the brand a modern, cohesive, and scalable look. The Challenge The previous branding was created quickly, serving only as a placeholder while the company began selling products on third-party platforms. The logo consisted of white text reading Gizmos & Co. alongside a separate thunderbolt icon resembling a smartwatch, creating visual inconsistency. As the company planned to launch its own e-commerce platform and expand into other markets, it needed: • A modernized visual identity to reflect its growth and ambition • A unified UI design for a seamless shopping experience • A flexible logo system adaptable to different digital and print applications My Role & Process My role: Lead designer for branding and UI design Process:

1. Research & Brand Audit

Reviewed the existing logo, colors, and typography Identified gaps in visual consistency and scalability

2. Logo Redesign

Simplified the logo into a single cohesive mark Integrated the thunderbolt directly into the Gizmos & Co. name for a bolder, more unified identity Created a primary logo and an alternative one-line version for different use cases

3. Typography & Color System

Selected Kallisto as the main typeface for its modern, tech-forward look Paired it with a clean secondary font for body text and digital interfaces Defined a clear color palette: Dark Blue (#061627) for sophistication and trust Light Blue/Thunderbolt (#2DC1D2) for energy and dynamism White (#FFFFFF) for clean, versatile backgrounds

4. UI Design for E-commerce

Designed a modern landing page layout showcasing products, pricing, and promotional areas Added consistent iconography and visual elements aligned with the new brand identity

5. Brand Applications

Created guidelines for logo usage, color consistency, and typography Suggested ways to integrate the new branding into marketing materials and future digital products The Outcome The result is a modern, cohesive brand identity and e-commerce UI that positions Gizmos & Co. as a professional, trustworthy, and scalable tech accessories brand. • The new logo system adapts seamlessly across platforms. • The defined color palette and typography create a consistent visual language for all digital and print assets. • The landing page UI sets a strong foundation for future online growth and customer engagement. This redesign gives Gizmos & Co. the tools to stand out in a competitive market while staying flexible for future expansion.