Visual Identity Development for Ñuu Arte Galería

Project Context

Ñuu Arte Galería de Arte Contemporáneo en Oaxaca is a space created by a collective of local artisans who wanted a dedicated gallery to showcase and sell their work. Instead of selling on the streets or from their homes, they envisioned a professional environment that celebrated the region’s artistic heritage while providing visitors with a unique cultural experience.

The goal was to develop a cohesive visual identity that reflected the gallery’s essence, embraced the vibrancy of Oaxaca, and could be adapted for both the physical space and promotional products.

The Challenge

While the gallery offered exceptional artwork, it lacked a unified visual presence. Additionally, the artisans wanted souvenirs for visitors who might not purchase original artwork but still wanted to take home a meaningful reminder of the gallery.

The main challenge was to design a flexible identity that represented the local culture and could be easily applied across different materials and formats.

Creative Process

Research & Concept Development

Explored traditional Oaxacan colors: Mexican pink, bright yellow, teal, purple, and black, with pink and black as the primary brand colors.

Incorporated children’s drawings of alebrijes—mythical creatures deeply rooted in local culture—to symbolize creativity, imagination, and the future of local art.

Visual Identity Design

Designed a clean, versatile logo adaptable to print and digital platforms.

Developed a vibrant color palette reflecting the cultural richness and energy of the region.

Promotional Applications

Created designs for t-shirts, tote bags, mugs, pins, and journals using the brand colors and alebrije illustrations, offering visitors affordable souvenirs.

My Role

As the graphic designer, I was responsible for:

Developing the visual identity from concept to execution.

Designing all promotional materials for the gallery.

Overseeing creative direction to ensure brand consistency across applications.

Results

A professional and culturally authentic visual identity representing the spirit of Ñuu Arte.

Attractive and affordable souvenirs that allow visitors to take home a piece of the gallery experience.

A unified brand presence that elevates the gallery’s image within Oaxaca’s cultural and artistic landscape.

Conclusion

This project transformed Ñuu Arte Galería de Arte Contemporáneo en Oaxaca into a visually cohesive brand, merging tradition, local culture, and contemporary design into a memorable identity.