Maison Thé Brand Identity and Packaging

Maison Thé is a modern teahouse inspired by the quiet ritual of tea and the elegance of classic European cafés. The brand is designed to feel calm, refined, and intimate, inviting guests to slow down and savour simple moments.

It celebrates the art of tea, conversation, and thoughtful hospitality.

The goal for Maison Thé was to create a brand that feels premium and timeless while still being warm and welcoming.

The challenge was to:

• Design a refined identity that communicates calm and sophistication • Use colour and typography to evoke softness, ritual, and elegance • Build a system that translates seamlessly across menus, packaging, and in-store experiences

The Maison Thé identity is built around delicate typography, soft colour palettes, and minimal, thoughtful details inspired by tea rituals and Parisian café culture.

The wordmark combines a graceful script with a classic serif structure, creating a balance between elegance and approachability.

A muted palette of blush pink, warm brown, and soft cream creates a gentle, calming tone that feels premium without being cold or distant.

The identity extends across menus, pastry boxes, coasters, and takeaway packaging.

From printed menus to wrapped pastries and tabletop details, each touchpoint reinforces the sense of quiet luxury and intentional design. The system remains cohesive while allowing flexibility across different formats and seasonal offerings.

Maison Thé transforms a simple teahouse visit into a refined, sensory brand experience that feels calm, elegant, and quietly indulgent.