Conversations and insights from participants revealed an opportunity to reimagine the clarity and organization of personal-professional network management.
Primary users are young professionals who have several networks spread across different applications, where organization becomes important.
Professionals struggle with communication. Focus on interaction history may help address this.
People feel that they lack the necessary structure needed to maintain relationships.
We illustrate situational context, where the benefits of clear contact organization become apparent.
Use-case storyboard
Three rounds of iteration resulted in customizable communities that emphasize visual indicators and ease of access.
Iteration of early designs
Participant walkthroughs of an early prototype influenced changes to key frames and interaction flows.
I enjoy the visualization of my groups...but it does not feel very organized. Too many contacts may become overwhelming.
I can find relevant contact information and visiting contact pages seems useful. Scheduling reminders feels burdensome.
Can a contact belong to more than one group? I would want a flexible way to import specific contacts or add entirely new ones.
The designs changes would revise the structure of the contact organization and emphasize user-actions specific to the networking flow. Improved onboarding and experience.
More testing will help determine the usefulness of our design solution at Network Tree.
Main screen of Network Tree app
