Founded and developed a brand dedicated to sharing cooking recipes and pastry tips, attracting a highly engaged audience. Grew the community to over 45K followers on Instagram and 17K on TikTok in less than four months through strategic content creation, trend-driven engagement, and consistent interaction with followers. Managed the entire brand, including content ideation, video production, social media strategy, and audience engagement, resulting in high reach and organic growth. Focused on building a loyal community by responding to comments, creating interactive content, and leveraging platform algorithms to maximize visibility.